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THE
EVENT
The FHCP Charity Golf Tournament is an annual event that brings together members of the Food, Health & Consumer Products of Canada (FHCP) to support Food Banks Canada through a fun and competitive day of golf.
I was brought on to refresh the event’s visual identity and bring bold, fun, and modern ideas to life. The goal was to redesign older materials and create something that would feel fresh and exciting—something that would get members genuinely looking forward to the event. Golf Illustration was created using Adobe Illustrator
Brand Refresh
Event Branding
Logo Design
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LOGO
For the logo design, The goal was to create something clean, modern, and easy to recognize—while still tying in the themes of golf and giving back.I used a bold typeface to keep it strong and clear, added a golfer silhouette to bring movement, and placed a golf ball in the “O” of “GOLF” for a subtle, fun detail.
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